Sunday, September 13, 2026
Do facial exercises work for wrinkles
People pay 200 euros for wrinkle creams. And they dismiss the only free thing that has some evidence: moving your face.
It sounds like pseudoscience. But there is a serious study behind it.
What the evidence says
A Northwestern University trial published in JAMA Dermatology in 2018 put facial exercises to the test on 27 women between 40 and 65 years old.
20 weeks of daily routine. 30 minutes a day at the beginning, then every other day.
Two dermatologists evaluated the faces blindly. The average apparent age dropped from 50.8 to 48.1 years. Almost 3 years younger.
You can see the study here: Alam et al., JAMA Dermatology 2018.
Why it works
The face ages from the inside and the outside. Skin loses collagen. But muscle volume underneath is also lost.
With age, facial muscles thin out and fat shifts downward. The face sags.
Working those muscles increases their thickness. They fill out from within. It is the same logic as strength training to avoid losing muscle mass over the years.
The fine print
The sample size is small and there is no control group. It is not definitive proof. The evidence suggests an effect, it does not confirm it.
And you have to be consistent. 20 weeks minimum. Just like the muscle in the rest of your body, if you stop training it, it is lost.
What to do with this
It does not replace what is important: sufficient protein, sleep, sun protection, and not smoking. That determines 90% of how your skin ages.
But as a free supplement, it has a basis. Focus on the cheeks and jawline.
Wrinkles and gray hair are the two signs that most give away your age. And both respond to mechanisms you can influence. In my Gray Hair and Wrinkle Protocol, you have everything organized and prioritized.
Your face is also muscle. And muscle, if you don't use it, you lose it.
Your 1% improvement today. Compound benefit that accumulates.
Dedicate 2 minutes a day to puffing your cheeks with air and holding them for 10 seconds, repeating 5 times. It works the volume of the middle third of the face.
This is what I cover in the Gray Hair and Wrinkle Protocol: in the protocol, I teach you which facial exercises to prioritize, how much protein you need to slow down the loss of muscle volume in your face, and what skincare routine really makes the difference against wrinkles.
Remember that I now only sell ONE access to the Gray Hair and Wrinkle Protocol per day.
The price is set by Dutch auction.
It goes down throughout the day.
→ See the current price of the Gray Hair and Wrinkle Protocol